Marketing Channel Management: Organization and Coordination - Frazier, Gary L. (University of Southern California) - Books - Cambridge University Press - 9781009561778 - December 4, 2025
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Frazier, Gary L. (University of Southern California)
Marketing Channel Management: Organization and Coordination

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A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA students, and practitioners alike.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 4, 2025
ISBN13 9781009561778
Publishers Cambridge University Press
Pages 330
Dimensions 261 × 185 × 26 mm   ·   794 g
Language English  

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