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After Hype: The Business of Taming the Digital Economy Pollock, Neil (University of Edinburgh)
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After Hype: The Business of Taming the Digital Economy
Pollock, Neil (University of Edinburgh)
The first book to take hype seriously, showing how technological promises drive innovation and shape markets. Accessible and engaging, this is essential reading for students and scholars across management, innovation, entrepreneurship, and science and technology studies. This title is also available as Open Access on Cambridge Core.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 21, 2026 |
| ISBN13 | 9781009644044 |
| Publishers | Cambridge University Press |
| Pages | 344 |
| Dimensions | 230 × 151 × 21 mm · 512 g |
| Language | English |
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