Sports Marketing - Michael J. Fetchko - Books - Taylor & Francis - 9781032112787 - January 31, 2024
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Michael J. Fetchko
Sports Marketing 3rd edition

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Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 31, 2024
ISBN13 9781032112787
Publishers Taylor & Francis
Pages 464
Dimensions 150 × 220 × 10 mm   ·   1.32 kg
Language English  

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