Advertising Account Planning: Planning and Managing Strategic Communication Campaigns - Sarah Turnbull - Books - Taylor & Francis Ltd - 9781032168227 - September 20, 2023
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Sarah Turnbull
Advertising Account Planning: Planning and Managing Strategic Communication Campaigns 4th edition

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This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.

304 pages, 14 Tables, black and white; 34 Line drawings, black and white; 11 Halftones, black and wh

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 20, 2023
ISBN13 9781032168227
Publishers Taylor & Francis Ltd
Pages 276
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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