Brand Psychology: The Art and Science of Building Strong Brands - Laura Busche - Books - Taylor & Francis Ltd - 9781032373768 - November 17, 2023
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Laura Busche
Brand Psychology: The Art and Science of Building Strong Brands

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Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

352 pages, 36 Tables, black and white; 6 Line drawings, color; 55 Line drawings, black and white; 7

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 17, 2023
ISBN13 9781032373768
Publishers Taylor & Francis Ltd
Pages 384
Dimensions 150 × 220 × 20 mm   ·   1.06 kg
Language English  

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