Strategic International Marketing: Strategy Development and Implementation - Carl Arthur Solberg - Books - Taylor & Francis Ltd - 9781032467733 - June 3, 2024
In case cover and title do not match, the title is correct

Carl Arthur Solberg
Strategic International Marketing: Strategy Development and Implementation 2nd edition

Price
$ 68.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jun 26 - Jul 8

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.

456 pages, 59 Tables, black and white; 80 Line drawings, black and white; 80 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 3, 2024
ISBN13 9781032467733
Publishers Taylor & Francis Ltd
Pages 402
Dimensions 246 × 175 × 25 mm   ·   722 g
Language English  

Mere med samme udgiver

See all of Carl Arthur Solberg ( e.g. Hardcover Book and Paperback Book )