International Marketing: Strategy and Theory - Sak Onkvisit - Books - Taylor & Francis Ltd - 9781032583662 - June 4, 2025
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Sak Onkvisit
International Marketing: Strategy and Theory 6th edition

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This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 4, 2025
ISBN13 9781032583662
Publishers Taylor & Francis Ltd
Pages 512
Dimensions 245 × 174 × 28 mm   ·   1.06 kg

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