Systems Theory and Agile Brand Management: The Educative View of Branding - Systems Thinking - Jan Lies - Books - Taylor & Francis Ltd - 9781032792163 - June 21, 2024
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Jan Lies
Systems Theory and Agile Brand Management: The Educative View of Branding - Systems Thinking

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This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

256 pages, 44 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 21, 2024
ISBN13 9781032792163
Publishers Taylor & Francis Ltd
Pages 232
Dimensions 150 × 220 × 20 mm   ·   620 g
Language English  

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