Competitive Intelligence: Gathering, Analysing and Putting it to Work - Christopher Murphy - Books - Taylor & Francis Ltd - 9781032837581 - June 24, 2024
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Christopher Murphy
Competitive Intelligence: Gathering, Analysing and Putting it to Work

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Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?€?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and compan

304 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 24, 2024
ISBN13 9781032837581
Publishers Taylor & Francis Ltd
Pages 302
Dimensions 174 × 244 × 21 mm   ·   522 g

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