Consumer Behavior: New Essays on the Study of Consumption - Routledge Interpretive Marketing Research - Morris B. Holbrook - Books - Taylor & Francis Ltd - 9781032908854 - December 2, 2024
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Morris B. Holbrook
Consumer Behavior: New Essays on the Study of Consumption - Routledge Interpretive Marketing Research

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Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.

210 pages, 2 Line drawings, black and white; 8 Halftones, black and white; 10 Illustrations, black a

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 2, 2024
ISBN13 9781032908854
Publishers Taylor & Francis Ltd
Pages 280
Dimensions 234 × 155 × 19 mm   ·   456 g
Language English  

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