Digital Marketing Strategy - Heikki Karjaluoto-Niko Lahtinen-Kimmo Pulkka-Joel - Books - Edward Elgar Publishing Ltd - 9781035311323 - July 14, 2023
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Digital Marketing Strategy

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This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.


200 pages

Media Books     Book
Released July 14, 2023
ISBN13 9781035311323
Publishers Edward Elgar Publishing Ltd
Pages 168
Dimensions 244 × 169 × 15 mm   ·   346 g

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