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Digital Marketing Strategy Heikki Karjaluoto-Niko Lahtinen-Kimmo Pulkka-Joel
Digital Marketing Strategy
Heikki Karjaluoto-Niko Lahtinen-Kimmo Pulkka-Joel
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.
200 pages
| Media | Books Book |
| Released | July 14, 2023 |
| ISBN13 | 9781035311323 |
| Publishers | Edward Elgar Publishing Ltd |
| Pages | 168 |
| Dimensions | 244 × 169 × 15 mm · 346 g |