The Sage Handbook of Industrial Marketing - - Books - SAGE Publications Ltd - 9781036201272 - December 19, 2025
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The Sage Handbook of Industrial Marketing

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Provides a comprehensive examination of industrial marketing, covering organizational aspects, customer behavior, market research, and emerging trends.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 19, 2025
ISBN13 9781036201272
Publishers SAGE Publications Ltd
Pages 720
Dimensions 180 × 252 × 48 mm   ·   1.40 kg
Language English  
Editor Di Benedetto, C. Anthony
Editor Folinas, Dimitris
Editor Fotiadis, Thomas
Editor Lindgreen, Adam
Editor Naude, Pete
Editor Pardo, Catherine