Absolute Essentials of Social Marketing - Absolute Essentials of Business and Economics - Jeff French - Books - Taylor & Francis Ltd - 9781041193050 - July 10, 2026
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Jeff French
Absolute Essentials of Social Marketing - Absolute Essentials of Business and Economics

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Absolute Essentials of Social Marketing provides a comprehensive yet accessible guide to Social Marketing theory and practice, offering systematic approaches to influence behaviour for personal and social good through marketing principles and behavioural science.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 10, 2026
ISBN13 9781041193050
Publishers Taylor & Francis Ltd
Pages 74
Dimensions 150 × 220 × 20 mm   ·   310 g

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