American Presidential Campaigns in the Attention Economy - Elements in Campaigns and Elections - Budak, Ceren (University of Michigan) - Books - Cambridge University Press - 9781047779975 - August 31, 2026
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Budak, Ceren (University of Michigan)
American Presidential Campaigns in the Attention Economy - Elements in Campaigns and Elections

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In the social media era, people and organizations fight over the public's attention. This competition is especially intense in US presidential campaigns. As someone who used attention-grabbing strategies throughout his career, Donald Trump's communication skills suited this environment. This title is also available as Open Access on Cambridge Core.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released August 31, 2026
ISBN13 9781047779975
Publishers Cambridge University Press
Pages 75
Dimensions 150 × 220 × 20 mm   ·   204 g   (Weight (estimated))

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