Principles of Pricing: An Analytical Approach - Vohra, Rakesh V. (Northwestern University, Illinois) - Books - Cambridge University Press - 9781107010659 - March 5, 2012
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Vohra, Rakesh V. (Northwestern University, Illinois)
Principles of Pricing: An Analytical Approach

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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.

262 pages, 24 b/w illus. 55 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 5, 2012
ISBN13 9781107010659
Publishers Cambridge University Press
Pages 262
Dimensions 160 × 232 × 19 mm   ·   526 g
Language English  

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