Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value - C. B. Bhattacharya - Books - Cambridge University Press - 9781107401525 - September 15, 2011
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C. B. Bhattacharya
Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value

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Almost all large corporations now run some form of corporate responsibility (CR) program. This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.

340 pages, 45 b/w illus. 10 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 15, 2011
ISBN13 9781107401525
Publishers Cambridge University Press
Pages 342
Dimensions 178 × 233 × 16 mm   ·   646 g   (Weight (estimated))
Language English  

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