Global e-commerce: Impacts of National Environment and Policy - Kenneth L Kraemer - Books - Cambridge University Press - 9781107403468 - September 15, 2011
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Kenneth L Kraemer
Global e-commerce: Impacts of National Environment and Policy

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Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners.

468 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 15, 2011
ISBN13 9781107403468
Publishers Cambridge University Press
Pages 468
Dimensions 152 × 228 × 29 mm   ·   686 g
Language English  
Editor Dedrick, Jason (University of California, Irvine)
Editor Kraemer, Kenneth L. (University of California, Irvine)
Editor Melville, Nigel P. (University of Michigan, Ann Arbor)
Editor Zhu, Kevin (University of California, Irvine)

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