Value Creation and Sport Management - Gomez, Sandalio (IESE Business School, Madrid) - Books - Cambridge University Press - 9781107406179 - August 9, 2012
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Gomez, Sandalio (IESE Business School, Madrid)
Value Creation and Sport Management

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The sports business has become one of the fastest-growing industries in recent years. This book presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations.

284 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 9, 2012
ISBN13 9781107406179
Publishers Cambridge University Press
Pages 284
Dimensions 233 × 149 × 18 mm   ·   454 g
Language English  

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