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Understanding Sponsored Search: Core Elements of Keyword Advertising Jansen, Jim (Pennsylvania State University)
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Understanding Sponsored Search: Core Elements of Keyword Advertising
Jansen, Jim (Pennsylvania State University)
This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.
298 pages, 57 b/w illus. 10 tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 25, 2011 |
| ISBN13 | 9781107628366 |
| Publishers | Cambridge University Press |
| Pages | 298 |
| Dimensions | 158 × 233 × 16 mm · 434 g |
| Language | English |
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