Short Introduction to Strategic Management - Cambridge Short Introductions to Management - Andersen, Torben Juul (Copenhagen Business School) - Books - Cambridge University Press - 9781107671355 - July 9, 2013
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Andersen, Torben Juul (Copenhagen Business School)
Short Introduction to Strategic Management - Cambridge Short Introductions to Management

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An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.

311 pages, 93 b/w illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 9, 2013
ISBN13 9781107671355
Publishers Cambridge University Press
Pages 311
Dimensions 144 × 217 × 15 mm   ·   394 g
Language English  

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