Political Branding in Cities: The Decline of Machine Politics in Bogota, Naples, and Chicago - Cambridge Studies in Comparative Politics - Pasotti, Eleonora (University of California, Santa Cruz) - Books - Cambridge University Press - 9781108438612 - October 26, 2017
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Political Branding in Cities: The Decline of Machine Politics in Bogota, Naples, and Chicago - Cambridge Studies in Comparative Politics

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Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.


303 pages, Worked examples or Exercises; 3 Tables, unspecified; 34 Halftones, unspecified; 34 Halfto

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 26, 2017
ISBN13 9781108438612
Publishers Cambridge University Press
Pages 304
Dimensions 153 × 230 × 20 mm   ·   470 g
Language English  

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