The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life - Deming, Scott (RCI) - Books - John Wiley & Sons Inc - 9781118036761 - November 30, 2010
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Deming, Scott (RCI)
The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life

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PRAISE FOR THE BRAND WHO CRIED "WOLF" "Powerful brands command. Read this insightful book and allowScott to share how to make your brand stand out and deliver youbuckets of money!" Mark Victor Hansen, bestselling author of the ChickenSoup for the Soul(r) series "Deming's approach to branding is not about gimmicks.

224 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2010
ISBN13 9781118036761
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 230 × 153 × 15 mm   ·   335 g

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