The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results - Bloomberg Financial - Evelyn Ehrlich - Books - Bloomberg Press - 9781118065716 - April 3, 2012
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Evelyn Ehrlich
The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results - Bloomberg Financial 2nd edition

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Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.

208 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 3, 2012
ISBN13 9781118065716
Publishers Bloomberg Press
Pages 208
Dimensions 261 × 186 × 20 mm   ·   526 g
Language English  

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