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Marketing Mistakes and Successes Hartley, Robert F. (Cleveland State University) 12th edition
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Marketing Mistakes and Successes
Hartley, Robert F. (Cleveland State University)
Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.
416 pages, black & white tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 7, 2013 |
| Original release date | 2014 |
| ISBN13 | 9781118078464 |
| Publishers | John Wiley & Sons Inc |
| Pages | 416 |
| Dimensions | 156 × 229 × 22 mm · 462 g |
| Language | English |
