Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value - Sargeant, Adrian (Centre Voluntary Sector Management) - Books - John Wiley & Sons Inc - 9781118085868 - February 1, 2011
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Sargeant, Adrian (Centre Voluntary Sector Management)
Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value

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Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time.

224 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 1, 2011
ISBN13 9781118085868
Publishers John Wiley & Sons Inc
Pages 226
Dimensions 237 × 191 × 12 mm   ·   394 g
Language English  

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