Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition - John Michael Morgan - Books - John Wiley & Sons Inc - 9781118103524 - December 16, 2011
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John Michael Morgan
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

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Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers.

210 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 16, 2011
ISBN13 9781118103524
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 159 × 235 × 21 mm   ·   434 g
Language English  

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