Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing - Roger Dooley - Books - John Wiley & Sons Inc - 9781118113363 - December 16, 2011
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Roger Dooley
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

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Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.

304 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 16, 2011
ISBN13 9781118113363
Publishers John Wiley & Sons Inc
Pages 304
Dimensions 161 × 234 × 26 mm   ·   550 g
Language English  

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