The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) - Erika Napoletano - Books - John Wiley & Sons Inc - 9781118134665 - March 27, 2012
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Erika Napoletano
The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

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Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular.

224 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 27, 2012
ISBN13 9781118134665
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 161 × 228 × 13 mm   ·   394 g

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