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Trademark Valuation: A Tool for Brand Management - The Wiley Finance Series Smith, Gordon V. (AUS Consultants) 2nd edition
Trademark Valuation: A Tool for Brand Management - The Wiley Finance Series
Smith, Gordon V. (AUS Consultants)
A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.
368 pages, black & white line drawings, black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 25, 2013 |
| Original release date | 2014 |
| ISBN13 | 9781118245262 |
| Publishers | John Wiley & Sons Inc |
| Pages | 368 |
| Dimensions | 255 × 185 × 31 mm · 757 g |
| Language | English |