Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth - Navi Radjou - Books - John Wiley & Sons Inc - 9781118249741 - April 20, 2012
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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

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"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]. " The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide.


288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 20, 2012
ISBN13 9781118249741
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 162 × 234 × 26 mm   ·   526 g
Language English  

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