Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force - Rob Fuggetta - Books - John Wiley & Sons Inc - 9781118336038 - July 31, 2012
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Rob Fuggetta
Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force

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Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army.

304 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 31, 2012
ISBN13 9781118336038
Publishers John Wiley & Sons Inc
Pages 304
Dimensions 161 × 237 × 26 mm   ·   498 g

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