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Unrelenting Innovation: How to Create a Culture for Market Dominance - J-B Warren Bennis Series Gerard J. Tellis
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Unrelenting Innovation: How to Create a Culture for Market Dominance - J-B Warren Bennis Series
Gerard J. Tellis
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness.
352 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 4, 2013 |
| ISBN13 | 9781118352403 |
| Publishers | John Wiley & Sons Inc |
| Pages | 352 |
| Dimensions | 165 × 235 × 29 mm · 635 g |
| Language | English |
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