Market Segmentation: How to Do It and How to Profit from It - McDonald, Malcolm (Cranfield School of Management) - Books - John Wiley & Sons Inc - 9781118432679 - October 12, 2012
In case cover and title do not match, the title is correct

McDonald, Malcolm (Cranfield School of Management)
Market Segmentation: How to Do It and How to Profit from It Revised 4th edition

Price
$ 72.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 1 - 13

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.

512 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 12, 2012
ISBN13 9781118432679
Publishers John Wiley & Sons Inc
Pages 512
Dimensions 187 × 243 × 31 mm   ·   970 g
Language English  

More by McDonald, Malcolm (Cranfield School of Management)

Show all

Mere med samme udgiver

See all of McDonald, Malcolm (Cranfield School of Management) ( e.g. Paperback Book )