How to Write Successful Fundraising Appeals - The Jossey-Bass Nonprofit Guidebook Series - Warwick, Mal (Mal Warwick and Associates) - Books - John Wiley & Sons Inc - 9781118543665 - June 24, 2013
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Warwick, Mal (Mal Warwick and Associates)
How to Write Successful Fundraising Appeals - The Jossey-Bass Nonprofit Guidebook Series 3rd edition

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Shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. This comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. It is filled with practical techniques, proven approaches, and illustrative examples.

384 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 24, 2013
ISBN13 9781118543665
Publishers John Wiley & Sons Inc
Pages 384
Dimensions 202 × 273 × 20 mm   ·   884 g

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