The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity - Nathalie Laidler-Kylander - Books - John Wiley & Sons Inc - 9781118555835 - November 18, 2013
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Nathalie Laidler-Kylander
The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity

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Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity).

240 pages, black & white tables, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 18, 2013
Original release date 2014
ISBN13 9781118555835
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 163 × 235 × 21 mm   ·   453 g
Language English  

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