Strategic Social Media: From Marketing to Social Change - Mahoney, L. Meghan (West Chester University of Pennsylvania, USA) - Books - John Wiley and Sons Ltd - 9781118556849 - November 4, 2016
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Mahoney, L. Meghan (West Chester University of Pennsylvania, USA)
Strategic Social Media: From Marketing to Social Change

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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

360 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 4, 2016
ISBN13 9781118556849
Publishers John Wiley and Sons Ltd
Pages 368
Dimensions 246 × 192 × 17 mm   ·   616 g
Language English  

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