The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving - Wiley Nonprofit Authority - Jeff Brooks - Books - John Wiley & Sons Inc - 9781118583425 - March 17, 2014
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The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving - Wiley Nonprofit Authority

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Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked.


256 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 17, 2014
ISBN13 9781118583425
Publishers John Wiley & Sons Inc
Pages 256
Dimensions 158 × 232 × 21 mm   ·   476 g
Language English  

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