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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Denise Lee Yohn
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.
272 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 7, 2014 |
| ISBN13 | 9781118611258 |
| Publishers | John Wiley & Sons Inc |
| Pages | 272 |
| Dimensions | 163 × 233 × 25 mm · 458 g |
| Language | English |
