Audience: Marketing in the Age of Subscribers, Fans and Followers - Jeffrey K. Rohrs - Books - John Wiley & Sons Inc - 9781118732731 - December 6, 2013
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Jeffrey K. Rohrs
Audience: Marketing in the Age of Subscribers, Fans and Followers

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Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships.

288 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 6, 2013
ISBN13 9781118732731
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 153 × 235 × 24 mm   ·   498 g
Language English  

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