The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles - Tom Spitale - Books - John Wiley & Sons Inc - 9781118797419 - March 24, 2014
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Tom Spitale
The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles

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A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles.

240 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 24, 2014
ISBN13 9781118797419
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 155 × 237 × 22 mm   ·   412 g
Language English  

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