The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets - Hans Hedin - Books - John Wiley & Sons Inc - 9781118923627 - June 6, 2014
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Hans Hedin
The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets 2nd edition

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An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 6, 2014
ISBN13 9781118923627
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 176 × 252 × 21 mm   ·   664 g

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