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The Wallet Allocation Rule: Winning the Battle for Share Timothy L. Keiningham
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The Wallet Allocation Rule: Winning the Battle for Share
Timothy L. Keiningham
Customer Loyalty Isn't Enough Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets.
240 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 9, 2015 |
| ISBN13 | 9781119037316 |
| Publishers | John Wiley & Sons Inc |
| Pages | 240 |
| Dimensions | 163 × 239 × 24 mm · 408 g |
| Language | English |
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