Beyond Advertising: Creating Value Through All Customer Touchpoints - Wind, Yoram (Jerry) - Books - John Wiley & Sons Inc - 9781119074229 - February 10, 2016
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Beyond Advertising: Creating Value Through All Customer Touchpoints

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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.


288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 10, 2016
ISBN13 9781119074229
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 238 × 164 × 30 mm   ·   453 g
Language English  

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