Gamification Marketing For Dummies - Zarrar Chishti - Books - John Wiley & Sons Inc - 9781119663973 - November 13, 2020
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Zarrar Chishti
Gamification Marketing For Dummies

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"Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play. This ... guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated"--Publisher marketing.

304 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 13, 2020
ISBN13 9781119663973
Publishers John Wiley & Sons Inc
Pages 304
Dimensions 232 × 188 × 19 mm   ·   416 g

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