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Brand Revolution: Rethinking Brand Identity M. Sicard
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Brand Revolution: Rethinking Brand Identity
M. Sicard
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
174 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 9, 2012 |
| ISBN13 | 9781137019486 |
| Publishers | Palgrave Macmillan |
| Pages | 171 |
| Dimensions | 164 × 238 × 16 mm · 424 g |
| Language | English |
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