Marketing Strategy and Management - Baker, Michael J. (University of Strathclyde, Visiting Professor of Marketing at Monash University, Australia and Special Professor of Marketing at Nottingham University Business School, UK) - Books - Bloomsbury Publishing PLC - 9781137025821 - December 5, 2014
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Baker, Michael J. (University of Strathclyde, Visiting Professor of Marketing at Monash University, Australia and Special Professor of Marketing at Nottingham University Business School, UK)
Marketing Strategy and Management 5th edition

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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

560 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 5, 2014
ISBN13 9781137025821
Publishers Bloomsbury Publishing PLC
Pages 560
Dimensions 216 × 275 × 30 mm   ·   1.35 kg
Language English  

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