Advertising and Promotional Culture Case Histories - A Historical Introduction - P David Marshall - Books - Macmillan Education UK - 9781137026248 - February 22, 2018
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Advertising and Promotional Culture Case Histories - A Historical Introduction 1st ed. 2018 edition

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A unique and accessible account of the ways that advertising and promotional culture have grown and developed from the late 19th century through to the present, illuminating how advertising has adapted to changing cultural, political, economic, and technological environments.


255 pages, 17 Illustrations, black and white; X, 255 p. 17 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 22, 2018
ISBN13 9781137026248
Publishers Macmillan Education UK
Pages 266
Dimensions 160 × 239 × 25 mm   ·   581 g
Language English  

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