Competing with IT: Leading a Digital Business - MBA Series - Ashurst, Colin (Newcastle University, Newcastle Upon Tyne) - Books - Bloomsbury Publishing PLC - 9781137269973 - March 26, 2015
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Ashurst, Colin (Newcastle University, Newcastle Upon Tyne)
Competing with IT: Leading a Digital Business - MBA Series

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Designed specifically for the needs of MBA students it examines strategic information systems, with an emphasis on realising benefits. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. Grounded in theory and linked to best practice it is the ideal MBA course text.

420 pages, 98 black & white tables, 57 figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 26, 2015
ISBN13 9781137269973
Publishers Bloomsbury Publishing PLC
Pages 420
Dimensions 158 × 234 × 24 mm   ·   635 g
Language English  

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