Beyond the Low Cost Business: Rethinking the Business Model - Josep Francesc Valls Gimenez - Books - Palgrave Macmillan - 9781137277527 - January 31, 2013
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Josep Francesc Valls Gimenez
Beyond the Low Cost Business: Rethinking the Business Model

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Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

216 pages, 12 figures, 41 graphs, 39 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 31, 2013
ISBN13 9781137277527
Publishers Palgrave Macmillan
Pages 199
Dimensions 138 × 224 × 17 mm   ·   368 g

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