What Chinese Want: Culture, Communism, and China's Modern Consumer - Tom Doctoroff - Books - Palgrave Macmillan - 9781137278357 - September 24, 2013
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Tom Doctoroff
What Chinese Want: Culture, Communism, and China's Modern Consumer

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Tom Doctoroff marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs.

272 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 24, 2013
Original release date 2015
ISBN13 9781137278357
Publishers Palgrave Macmillan
Pages 272
Dimensions 156 × 232 × 18 mm   ·   476 g
Language English  

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